College of Business

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WCU students give hands-on help to WNC businesses

The hands-on experience Hendersonville native Sarah Desforge took from an increasingly popular business consulting class at Western Carolina University helped her land a summer internship in Asheville that, to her, seemed too good to be true: working on a marketing plan for the Biltmore Estate Equestrian Center.
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Western announces new directors for MBA program, selling center

Two members of the business faculty at Western Carolina University are starting the new year in new positions, as Leroy Kauffman, dean of the College of Business, recently appointed directors for the university's Master of Business Administration Program and its Center for Professional Selling and Marketing.
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Business students earning “dough” making calls for bakery

While helping a Hendersonville bakery generate business-to-business leads that could mean more “dough” for the company, students in a Western Carolina University business class also are learning that in the world of sales and marketing, a negative response to a sales call is sometimes just the way the cookie crumbles.
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Western and BRCC to offer entrepreneurship program

Western Carolina University, in partnership with Blue Ridge Community College, will offer interested students an opportunity to earn a bachelor's degree in business administration with a concentration in entrepreneurship in Henderson County this fall.