Western Carolina University student Allen McCullough has unwittingly become an entrepreneur. Thanks to WCU's relationship with educational partners in Henderson, Burke and Catawba counties, McCullough and other budding business owners can earn a degree to help put those entrepreneurial skills to work.
The hands-on experience Hendersonville native Sarah Desforge took from an increasingly popular business consulting class at Western Carolina University helped her land a summer internship in Asheville that, to her, seemed too good to be true: working on a marketing plan for the Biltmore Estate Equestrian Center.
Two members of the business faculty at Western Carolina University are starting the new year in new positions, as Leroy Kauffman, dean of the College of Business, recently appointed directors for the university's Master of Business Administration Program and its Center for Professional Selling and Marketing.
Western North Carolina business owners who experienced losses during last fall's hurricanes have been getting some much-needed help recently through the Small Business and Technology Development Center office based in Western Carolina University's College of Business.
While helping a Hendersonville bakery generate business-to-business leads that could mean more “dough” for the company, students in a Western Carolina University business class also are learning that in the world of sales and marketing, a negative response to a sales call is sometimes just the way the cookie crumbles.
LeVon Wilson, professor of business law at Western Carolina University, has been named one of the best teachers in the University of North Carolina system, drawing acclaim from students and faculty colleagues for his enthusiasm, energy and effectiveness in the classroom.
Western Carolina University, in partnership with Blue Ridge Community College, will offer interested students an opportunity to earn a bachelor's degree in business administration with a concentration in entrepreneurship in Henderson County this fall.
The Master of Entrepreneurship Program at Western Carolina University claimed first place in a recent nationwide competition sponsored by the United States Association for Small Business and Entrepreneurship.
Rutherford County resident Tasha M. Crowe, a senior at Western Carolina University, has been awarded a scholarship from the Beta Gamma Sigma honor society in recognition of her superior performance in the study of business.