College of Business

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Business students earning “dough” making calls for bakery

While helping a Hendersonville bakery generate business-to-business leads that could mean more “dough” for the company, students in a Western Carolina University business class also are learning that in the world of sales and marketing, a negative response to a sales call is sometimes just the way the cookie crumbles.
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Western and BRCC to offer entrepreneurship program

Western Carolina University, in partnership with Blue Ridge Community College, will offer interested students an opportunity to earn a bachelor's degree in business administration with a concentration in entrepreneurship in Henderson County this fall.
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Regional development center analyzes Western’s economic impact

What are the economic and social ramifications of a university with 8,400 students, 455 faculty members, and 790 staff members – with more on the way? That's exactly what Western's Center for Regional Development is attempting to determine through a project designed to demonstrate the university's impact on Western North Carolina and beyond.
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Western business students outperform Dow Jones, S&P

Look out, Wall Street! A group of Western Carolina University business students participating in a financial investment competition sponsored by the Tennessee Valley Authority has outperformed both the Dow Jones industrial average and Standard and Poor's 500 average.