UNC System announces new logo, communication strategy

With the new year, the University of North Carolina System has adopted a new logo and communication strategy designed to better represent the breadth and depth of the power of the 17 state-supported institutions that are unified under the UNC System banner.

“Western Carolina University is one of those 17 distinct and complementary public education institutions, individually remarkable and collectively extraordinary, designed to meet the demands of a growing economy and changing world. All are bound by a singular charge: to keep the state of North Carolina moving forward,” said Camille Barkley, system associate vice president for strategic communications.

“From Cullowhee in the west to Elizabeth City in the east, the UNC System has forged an academic legacy through generations of exceptionally educated citizens and leaders. The new logo celebrates that diversity of place by creating the borders of the state with 17 lines, and it honors the state with the ‘NC’ and star taken from the flag,” Barkley said.

System institutions in addition to WCU are Appalachian State University, East Carolina University, Elizabeth City State University, Fayetteville State University, NC A&T State University, NC Central University, NC State University, UNC Asheville, UNC-Chapel Hill, UNC Charlotte, UNC Greensboro, UNC Pembroke, UNC Wilmington, UNC School of the Arts, Winston-Salem State University and the NC School of Science and Mathematics.

“As a system, these 17 institutions can tackle challenges that are too complex and address needs too urgent to be solved by any one institution alone. Together, these institutions can serve North Carolinians of all backgrounds, and elevate a state, a nation and a world,” Barkley said.

“With this new look, logo and unified message, the UNC System will celebrate the successes of our students, faculty, researchers and alumni, and expand its efforts to ensure every North Carolinian has access to the transformative opportunities and benefits higher education offers,” she said.

Learn more at northcarolina.edu/system.