Workshops will focus on crisis communications, ‘Profiling for Profit’

Western Carolina University’s Office of Professional Growth and Enrichment will offer workshops focusing on crisis communications and “Profiling for Profit” at the university’s instructional site at Biltmore Park in Asheville during the month of October.

“Crisis Communications Planning and Response” is the title of a workshop set for 9 a.m. to 4 p.m. Friday, Oct. 13. Participants will explore best practices for communicating before, during and after a crisis. The program is appropriate for all types of organizational representatives, including governmental, educational, manufacturing, health care, entertainment, restaurants, nonprofits and religious organizations.

“Crises are everywhere, and all types of organizations are vulnerable,” said workshop leader Betty Farmer, professor of communication and public relations at WCU and owner of Farmer Communications, a consulting firm that provides crisis communications services. “Manufacturers experience serious accidents and product recalls. Restaurants reel from outbreaks of foodborne illnesses. Educational institutions, entertainment venues and churches deal with deadly shootings. The question is not if, but when, a crisis is going to happen, and we need to be ready.”

In addition to covering critical crisis communications principles, the workshop will explore the importance of leadership communication, as well as provide guidelines for managing social media during crises. Participants will receive a digital template for a basic plan and will have the opportunity to begin drafting their plan during the workshop. Attendees who already have a plan are invited to bring them for refining and updating.

To promote collaboration, multiple members of an organization’s crisis team are invited to attend this workshop. Attendees are also encouraged to bring laptop computers to the session.

The registration fee is $149. Six professional development credits will be available at the successful completion of the program.

“Profiling for Profit”

The workshop addressing “Profiling for Profit: What Crossed Arms Don’t Tell You” will help real estate and sales professionals, hiring managers and human resources personnel learn how to interpret body language in personal and work-related situations. It is being offered 9 a.m. to 1 p.m. Thursday, Oct. 5.

Terry Earthwind Nichols will lead the workshop. Nichols focuses on education, research and the development of the “Cellular Regression Process.” He trains and certifies cellular regression practitioners as well as master cellular regression practitioners at his Earthwind Academy. The registration fee is $95.

More information about both workshops is available at the website or by contacting Jill Thompson, associate director of professional development in WCU’s Division of Educational Outreach, at 828-227-7397 or