‘Digital Marketing and Public Relations’ offered through fall

Western Carolina University’s Division of Educational Outreach is partnering with six marketing and public relations experts to offer a new certificate in “Digital Marketing and Public Relations” this fall at WCU’s instructional site at Biltmore Park in Asheville.

“The need for training in digital marketing and PR in Western North Carolina is great,” said Jill Thompson, associate director of professional development for the division. “We had requests from people to do this, and we are fortunate to have nationally acclaimed marketing and public relations experts in our region who are willing to partner together to share their expertise so that working professionals may stay current in their fields.”

To earn the certificate, participants must attend six daylong workshops, all on Fridays from 9 a.m. to 4 p.m., beginning Sept. 29 and ending Nov. 17.

The schedule is:

Betty Farmer

Sep. 29 – “Marketing and Public Relations in the Digital Age” with Betty Farmer, professor of communication and public relations at WCU and owner of Farmer Communications.

Oct. 13 – “Developing Campaigns to Match Time and Budget” with Cathy Busick, founder and president of Insights Marketing, a full-service branding company.

Oct. 20 – “Visual Content Marketing How To’s” with Busick.

Nov. 3 – “Social Media Strategies for Products, Programs and Events” with Sarah Benoit, director of training and lead instructor at JB Media Institute, and Justin Belleme, founder and director of strategy at JB Media.

Nov.  10 – “Best Practices for Including Video in Your Content Strategy” with Pat Gallo, visual storyteller and videographer (morning session) and Benoit and Belleme (afternoon session).

Nov. 17 – “Tracking and Measuring Overall Digital Marketing Results” with Benoit and Belleme.

The cost for the “Digital Marketing and Public Relations” certificate is $640. The fee covers all six workshops, lunches each day and continuing education credits. Individuals who are unable to attend all six gatherings, but would like to enroll in one or more of the sessions, may do so at a cost of $119 per workshop.

For more information about each of the sessions, to read workshop leaders’ biographies, and to register, visit this web page or contact Thompson at (828) 227-3070.