The deadline for vendor applications for Mountain Heritage Day, Western Carolina University’s annual fall festival of traditional Appalachian culture, is rapidly approaching.

Organizers said the close of business Friday, April 22, will be the final consideration for arts, crafts and food vendors to submit applications to participate in the family-oriented daylong celebration. The festival typically attracts more than 20,000 visitors who come to enjoy continuous music and dance, exhibitions of shape-note singing, a midway of juried arts and crafts, and home-style food.

The 42nd annual festival will be held, rain or shine, on Saturday, Sept. 24. The event is publicized by the university throughout the Southeast through print and broadcast advertising, social media, billboards and more. Organizers anticipate this year to be the biggest yet, with more than 130 booths of regional arts and crafts, and vendors offering ethnic, heritage and festival food, as well as an expanded lineup of music and dance performances, living-history demonstrations, competitions and awards programs.

Already booked for performance is the bluegrass-gospel band Mountain Faith, last year’s Mountain Heritage Award winners who rose to national prominence, through appearances on the NBC show “America’s Got Talent.” Other festival events include chainsaw competition, an antique car and truck show, storytelling and clogging, along with living-history demonstrations of muzzle-loading rifles, blacksmithing, corn shuck crafts, Cherokee crafts and broom-making. Children’s activities include sack races, free wagon rides and hayrides.

Vendor and exhibitor information and applications are available at www.mountainheritageday.com. Potential sponsors and volunteers should call 828-227-3039.