Twenty-one Western Carolina University communication students recently passed a rigorous examination to earn certification as radio marketing professionals.
The students earned the designation from the Radio Advertising Bureau while taking the senior-level “Broadcast Sales and Promotions” class offered by WCU’s Department of Communication and taught by Don Connelly, department head and associate professor.
The students had to pass a challenging one-hour written examination to earn the “Radio Marketing Professional” certification. “This is the first level of professional certification and provides our students with an industry-recognized professional certification before they graduate,” Connelly said.
All the WCU students who took the examination passed it and earned certification. WCU was one of the first universities in the nation to offer the RAB certification program more than a decade ago, Connelly said. The RAB’s program is recognized by some 6,000 radio stations and more than 1,000 advertising industry members, he said.
As part of the class, students were required to work with local businesses to conduct a client needs analysis, do industry-specific market research, and prepare and present a detailed sales presentation to their client. “This class gets students out of the classroom to work with business people in the Jackson County area and provides some great engaged learning experiences,” Connelly said.
WCU students earning the RAB certification are Kevin Bullock of Oxford; Alex Burdine of Charlotte; Kathryn B. Carpenter of Concord; Zachery Clewis of Matthews; Kelby Faw of Harrisburg; Elizabeth Garland of Asheville; Derek Gilreath of Kernersville; Emily Goodman of Lawndale; Ben Haines of Smithfield; Ishmael Hollis of Buford, Ga.; Jeffery Hughes of Asheville; Megan Kieley of Charlotte; Rachael Lewis of Marion; Pratana Muong of Cullowhee; Joseph Pruett of Charlotte; Justin T. Rose of Hillsborough; Ben A. Rutz of Waxhaw; Samantha Stedem of Matthews; Samantha Talbert of Raleigh; Krissandra Thurman of Shelby; and Alexandra Weber of Marshall.