Business executives take leadership positions on WCU advisory board

Louis E. Buck, director of Western Carolina University’s Center for Entrepreneurship and Innovation, has announced the appointment of business executives David Woodcock and Michael Bradshaw to leadership positions on the center’s advisory board.

Woodcock, chairman of the Strategy and Planning Group of AIMS Worldwide Inc., a marketing services, communications and media property company, will serve as chairman of the advisory board, while Bradshaw, who was most recently executive vice president and chief operating officer of Legacy Bank in Charlotte, will be the board’s vice chairman. Both have been members of the advisory board since its inception a year ago.

Woodcock, a part-time resident of Hendersonville, will take over the duties of chairman from Kenneth Flynt, who recently joined WCU’s faculty and assumed the position of associate dean for advancement in WCU’s College of Business. Woodcock also currently serves as chairman of Most Home Corporation of Vancouver, British Columbia, and is a managing partner of Harrell, Woodcock and Linkletter Inc.

Woodcock was formerly president and chief operating officer of Harrell Inc., the company that introduced Formula 409 to the market, and he co-founded INC. Magazine and led the publication to its market leadership position. He also previously served as a consultant to the National Football League and, along with Pete Rozelle, created NFL Properties, the licensing arm of the NFL that now has revenues of more than $6 billion annually.

Bradshaw, an alumnus of WCU’s College of Business who now lives in the Lincoln County town of Denver, has more than 30 years of experience in the financial services industry. Prior to joining Legacy Bank, he served as chief financial officer, chief operating officer and chief investment officer at Carolina Federal Credit Union. His other industry experience includes senior roles at Catawba Valley Bank and BB&T.

“We are most pleased to have such experienced and dedicated individuals serving in leadership positions on the center’s advisory board,” said Buck, who also holds the position of Elingburg Distinguished Professor of Business Innovation at WCU. “Their vision and creativity are an essential component of our student-faculty learning collaborative.”

WCU’s Center for Entrepreneurship and Innovation provides entrepreneurship programs on and off campus to build upon the university’s existing undergraduate and graduate programs in entrepreneurship, and to support faculty research focusing on issues of innovation, new venture creation and growth, commercialization and technology transfer, and identification of funding sources.

For more information about the center, contact Louis Buck at (828) 227-3798 or lbuck@wcu.edu.