CULLOWHEE –The Radio Advertising Bureau recently announced that Don Connelly, director of the electronic media program at Western Carolina University, has achieved the designation of Certified Radio Marketing Consultant.
The Radio Advertising Bureau is the sales and marketing arm of the radio industry, with more than 5,000 member stations, networks and radio sales organizations in the United States and abroad.
To earn the certification, Connelly undertook a rigorous course of marketing and advertising study that culminated in a comprehensive three-hour written examination.
“The CRMC designation is one of the most recognized, respected and prestigious accreditation programs in advertising,” said Gary Fries, RAB president. “The CRMC program establishes recipients as modern-day radio marketing professionals who understand the need of contemporary advertisers.” Mark Levy, vice president of educational services for the RAB, said that only about 5 percent of radio professionals attain this level of certification.
Western is one of fewer than 10 colleges and universities in the nation where students majoring in communication can earn certification by passing the rigorous exam prepared by the Radio Advertising Bureau.
To date, 63 Western students have taken the exam—and all 63 have passed. “It’s a unique opportunity. Our students walk in to stations certified which helps them get jobs with organizations such as FOX, NBC and Clear Channel,” said Connelly.
Along with his accreditation, Connelly is author of a book, “Digital Radio Production,” which was published in January 2005 and is heralded as the “radio production text for the next several years.”
Connelly, who has more than 20 years of experience in the radio industry, is a former affiliate relations director for Florida’s Radio Network.
For more information about the electronic media program at Western, contact Don Connelly at (828) 227-3851.