Branding workshop to be offered at WCU’s Biltmore Park site

Representatives of small businesses and organizations will have an opportunity to learn about the branding process of marketing during an interactive workshop being offered by Western Carolina University’s Office of Continuing and Professional Education.

“Creating a Memorable Brand” will be held from 9:30 a.m. to 1:30 p.m. Friday, Nov. 7, at WCU’s instructional site at Biltmore Park Town Square in Asheville.

Participants will be guided through the process of establishing a new brand identity and reinventing an existing brand. Topics to be covered include names and taglines relevant to branding, colors and fonts that support the message of a business or organization, and graphic elements that attract audiences.

Cathy Monteith Arrington, owner of Insight Marketing of Sylva, will be the instructor. Arrington has worked with regional businesses for 17 years in developing brand identities and marketing programs.

Registration is $69 through Friday, Oct. 31, and $99 after that date. Lunch is included.

For more information or to register, call the Office of Continuing and Professional Education at 828-227-7397 or visit pdp.wcu.edu.